Beyond Chatbots: The Human Touch in Online Leasing Engagement
Beyond Chatbots: The Human Touch in Online Leasing Engagement Leasing multifamily properties often begins online. Prospective residents are often greeted by sleek websites and chatbot pop-up windows offering assistance. It all feels very generic, but functional. The human touch in live chat interactions can be a game-changer. Beyond offering information, real human agents create meaningful connections that differentiate a property, build trust, and ultimately convert inquiries into leases. In this blog, we’ll explore how live agents outperform automated responses, how personal interactions create a competitive edge, and success stories where human-driven live chat led to signed leases.