Live Chat with experienced Leasing Agents can be an extremely powerful part of a leasing sales funnel. Not only are Leasing Agents going to be answering questions from prospects, they are also going to asking question to those same prospects. One of the ways Leasing Chat supercharges your leasing sales funnel is by helping identify prospects who are a great fit for your community.
During every interaction with prospects, we work to collect key information that can help in the pre-qualification process, and then guide those pre-screened prospects into the application funnel. Here are a few ways Live Chat can be effectively used:
-
Initial Inquiry Handling: We use live chat to engage with website visitors who are exploring your multifamily property. After collecting basic and essential lead information, we will ask preliminary qualifying questions about the prospect’s desired move-in date, preferred apartment size, and budget.
-
Qualification Questions: Now that a rapport has been established, we will work to understand if the prospect will meet basic requirements for application - this may include information about a prospect’s employment status, income level, rental history, or any specific requirements a property may have. This allows us to save time for both on-site teams and the prospects themselves, by making requirements clear and pre-filtering prospects who likely will or will-not qualify.
-
Scheduling Tours: We offer the option to schedule property tours directly through the live chat system. Because we do this in conjunction with pre-screening questions, we can ensure that on-site teams spend their time with leads who are more likely to convert.
-
Document Requirements Collection: We can assist prospects with understanding what documentation they will need when applying for an apartment. Additionally we provide a secure upload portal for prospects to add documents directly when needed - we can assist prospects in making sure they have all their required paperwork, and make sure it is added correctly to he CRM and Application system. This streamlines the application process for both the prospect and the on-site teams, and ensures documentation is submitted correctly when and where needed.
-
FAQs and Information Dissemination: There are many pieces of information that need to be relayed to prospects beyond just details about a unit and the application process. A property may have leasing policies, timelines, fees, and contingencies that need to be understood by a prospective resident. By addressing these details up front we can ensure prospects are aware of what to expect during their application, and resident experiences.
-
Integration with CRM and Screening Tools: We work across almost all Multifamily CRM systems, like Yardi RentCafe to simplify getting prospects and leads into the leasing sales funnel. Integrating the live chat system with your Customer Relationship Management software and screening tools makes the entire sales funnel more efficient and effective. We work with our clients to ensure seamless data capture and proper lead communication throughout the leasing journey.
-
Follow-Up and Nurturing: After the initial chat, follow-up and nurturing messages can be automated or performed manually depending on needs of a property and the availability of the offices. This creates a positive experience for prospects, as well as demonstrate the care and commitment a property will make to them. It also helps remind prospects about when and how to make the next steps in their leasing journey. This can also include reminders about upcoming availability or special promotions that may encourage a cool lead to become more active.
By leveraging live chat effectively, multifamily properties can streamline their leasing process, improve lead quality, and provide a more personalized experience for prospective residents.