Leasing Tips for New Multifamily Lease-Up Construction
Accelerating the lease-up process for new multifamily developments involves strategic marketing, well oiled operations, and being able to enhance and promote the highlights of a new property. Here are few ways to increase the exposure of a new lease-up. 1. Early Marketing and Pre-Leasing Campaigns Start Marketing Early: Begin marketing efforts well before construction is complete. Use renderings, virtual tours, and model units to showcase the property. Get a website built and advertised online with geo-targeting.
Multifamily Online Reviews and Reputation Management
Managing online reviews and improving the online reputation of a multifamily property are essential for attracting and retaining residents. The number one way prospects are finding their new apartment home is through online searching, and online property ratings and reviews have a HUGE impact on not only the quantity of prospects interested in a property, but the quality of those prospects. By having a process in place to cultivate positive reviews and feedback from happy prospects and residents, you will create a digital reputation that will serve a property for years and years.
The Leasing Journey: A Continuous Improvement Cycle
When was the last time your leasing journey got better? Has your leasing process changed in recent years? Are you still interacting with Prospects the same way you always have? If these questions make you pause, you likely aren’t being proactive with your leasing workflow and are allowing your leasing process to stagnate and fall behind. Multifamily Leasing is incredibly competitive, and the properties and owners who continuously work towards improvement, are the properties with better occupance and higher investor performance.
Join Us at the Business Exchange in Seattle April 24th
We will be at the 2024 Business Exchange on April 24th at the Meydenbauer Center in Seattle, WA. Next week is the Multifamily Business Exchange put on by the Washington Multifamily Housing Association. We look forward to connecting with the Participating Management Companies: 11Residential Allied Residential AMC, LLC AMLI Residential Atlas Management Avenue5 Residential Berkshire Residential Investments CEP Residential Coast Property Management Cushman & Wakefield Epic Asset Management
Leasing Chat vs Perq AI Chatbot
Choosing between Live Chat and Perq AI Leasing Assistant Chatbot for a property website depends on the specific needs and goals of your property management strategy. Live Chat for Multifamily involves handling online communications with live centralized leasing agents, trained to serve prospects and residents. Perq AI is an AI chatbot software used to handle online communications in an automated way. Here are a few reasons why someone might opt for either Live Chat or Perq AI: